How to Advertise Your Used Car

There are many places that you can advertise your car for it to be sold. The question is: How is the correct way to advertise it?

Someone who is looking at an advert on social media, a website or a newspaper will want to know everything there is to know about the car. This means that they are interested in the car’s history such as if it was in any accidents, special features and they want to see a picture of the car. The idea is to sell a car to people who are in need of a working and functional car but don’t want to pay much for this basic transportation.

A clear description is the most important aspect of selling any item. Since a person can’t physically see the car the first time they see it online, they will want to know everything about the car before they consider seeing it in real life. A prospective buyer will want to know if there are any scratches or dents that can be repaired, scratched hub caps that should be replaced or buffed, and different modifications that the previous owner has made to the car.

Be careful when advertising a car that has had modifications done as such modifications can either add or lessen the value. The car will lose value if the owner has done the jobs himself and it appears untidy. This includes wheels that have been installed, turbos and superchargers, cone filters, blacked out lights (which is not allowed in many regions), and dimmed windows.

In your description you will also have to add what type of engine the car has and the interior features. The interior description includes ABS, air conditioning, Bluetooth, automatic windows, type of finish on the seats, central locking, a radio and whether the car has power steering. The engine description should include the type of engine it is (how much fuel is consumed per cycle), if it is an automatic or manual transmission, how many gears there are available, what type of fuel it uses and if any modifications have been done to the engine to increase power.

Lastly, you would need clear and bright pictures that showcase the car. Only one picture won’t be helpful as a person who is looking to buy a car wants to see the car from all angles. They also need to know if it is road worthy and worth consideration.

Used cars might be more difficult to sell because there are so many options out there. However, it is good to know that about fifty percent of people need a second hand car because the price is lower and it is within their budget. Advertise and make a statement so that a buyer won’t forget the quality used cars you have available.

How To Know When You Need A New Advertising Agency

Even though many of us don’t own or run our own businesses, we know that times can be pretty rough in the business world. In order to stand out and compete, businesses will take on the services of an advertising agency so that while the business focuses on having a solid product or service to offer, the advertising agency can focus on making the business a consumer juggernaut.

In practice, this sounds great. In fact, the argument can be made that this is the way to go for businesses looking to stay ahead of the game versus their competition. Far more often than you’d think, businesses will try to take on advertising internally, figuring that no one knows their business better than they do. The problem with this is that at some point, you’re too close and drawing conclusions on advertising strategy is being done based on emotion rather than analysis & assessment. In the same way you can’t really tickle yourself, it’s hard to handle your own advertising.

But, sometimes the job isn’t getting the job done. What was once an exciting partnership isn’t quite as productive, and you wonder what the future holds. Moreover, you hope you see the signs of decline before it starts affecting your bottom line.

How can you tell it’s time for a new advertising agency? Well, that be harder than you think. Here are a few tell-tale signs it’s time to part ways:

You Encounter Nothing But “Yes” Men – A business owner may find the idea of uniform agreement pretty nice simply because it makes you feel as though you’ve got all of the answers. The problem is that an advertising agency needs to be able to challenge their client to think differently.

You Lose Track of the Numbers – How advertising dollars are spent weekly, monthly, quarterly, or yearly helps a business know where they stand financially, where they need to re-group, and how best to move forward. Transparency is key, but if an advertising agency isn’t keeping communication about these numbers open, the business who hired them is flying blind.

Your Advertising Agency is Missing in Action – When things are new & exciting, the advertising agency you hired for your business is maintaining regularly scheduled communication, providing a breakdown of all that is happening with your account. Over time, though, the communication becomes less frequent, and the business starts feeling left out and less important. Tension can fester, making subsequent meetings with the agency feel forced and uncomfortable. Both sides may dread appointments. It’s time for a change.

The one thing businesses need to keep in mind when working with an advertising agency is that in order for plans and strategies to play out, it takes time. Each side plays their part in achieving goals & milestones along the way. However, keep in mind that an advertising agency works for your business, and if they aren’t cutting it anymore, you have to find an agency that will.

Prospecting Made Easy

Today’s message is very short and sweet… well maybe not so sweet but short for sure… and hopefully helpful to you.

We’ve all felt the frustrations of trying to get good clients. Heck, trying to get new clients period can be a real challenge.

So today I wanted to share a few ideas that have worked for me…

Start by making a list of who you’d like to work with. Think: “Who’s my perfect prospect?” If you could hand pick any client, who’d that be?

This could be connections from a past job, or business associates that you know and who like and trust you or a vendor who you’ve done business with in the past. As a last resort you could put together a “cold list” of prospects.

Study that target market intensely and find out what problems they’re dealing with today, who are they (male, female), how old they are, what magazines they read etc.

Learn all you can about your perfect prospect and the marketplace in general. This is a critical step. This is very important step and should done before you start your marketing message. I know that I’ve talked about this many times, but it’s super important.

Once you have a target group in mind, create a mailing list. You’re going to be sending them numerous messages, offers, and various messages over and over until they become clients, so I suggest that you put these names in a program like Excel so you can keep up with them easily.

Study the competition and learn what they’re doing what offers they’re sending out, go to their websites, landing pages, and direct mail etc. This way you can position your business uniquely.

Once you feel you have enough “intel”, create a lead generation letter and send it to your prospect list.

It’s going to take more than one letter. I like using a letter series sent over a couple of weeks. Sure, you can sometimes close the deal on a single letter but it’s very unlikely. The power in direct mail is by mailing several letters not just one.

So, don’t be discouraged if you don’t get a response on the first letter you sent. This is typical. Again, the power of a letter series goes a long way to landing that client.

You got to remember, people are busy, they are preoccupied, and flooded with lots of distractions, junk mail, and advertising messages in today’s super-busy world.

Lastly, I encourage you to study the masters. Learn all you can about your craft. If you can afford a mentor, then by all means hire one. A good mentor will save you tons of money, time and frustrations. It’s as good as money in the bank… provided you follow through and act on what you’ve learned.